So, here's a fun fact about me. I've never purchased a home, taken out a loan, or found myself in debt... and yet, I've had to become an expert on all three for my work creating content for Discover Personal Loans and Guaranteed Rate. These processes are complicated... and. for the people in the situation, kind of scary. The key to these articles (and the ones seen on the Discover Personal Loans page) was effectively communicating the concepts in a simple, easily digestible form... while still focusing on optimizing for SEO best practices.